A few weeks ago I read an interesting post by Christopher Pappas over at eLearning Industry. The post was titled The Top 20 Learning Portal Companies based on Social Media and ranked the top learning portals based on their popularity on social media. Christopher's post was in turn inspired by an earlier TrainingIndustry.com blog post titled 2012 Top 20 Learning Portal Companies.
Since I live and work in Australia, I thought it would be interesting to look at the social media engagement of some of the movers and shakers in the Australian eLearning industry. I have chosen to measure each eLearning provider's social media engagement via Twitter, Facebook and LinkedIn. With regards to Twitter I have included the number of tweets as well as the number of followers since I am attempting to measure social media engagement rather than just popularity.
I based my list on eLearning providers that are familiar to me as an eLearning consultant plus I had a look through my own LinkedIn contacts as well as the list of winners from the LearnX Asia Pacific Learning & Technology Impact Awards from 2011 and 2012.
I think I've covered off most of the big players. However, if there's an Australian eLearning provider you think deserves to be on the list post their details in the comments and I'll include them in an updated list next year.
Location: Brisbane, Australia
Total Social Network: 5,427
Twitter: 37 followers & 142 tweets
Facebook: 5,243 likes
LinkedIn: 5 followers
Location: Sydney, Australia
Total Social Network: 2,747
Twitter: 1,058 followers & 1,026 tweets
Facebook: 621 likes
LinkedIn: 12 followers
Location: Sydney, Australia
Total Social Network: 1,586
Twitter: 768 followers & 579 tweets
Facebook: 165 likes
LinkedIn: 74 followers
Location: Melbourne, Australia
Total Social Network: 1,483
Twitter: 550 tweets & 404 followers
Facebook: 122 likes
LinkedIn: 407 followers
Location: Sydney and Melbourne, Australia
Total Social Network: 1,231
Twitter: 677 followers & 489 tweets
LinkedIn: 65 followers
Location: Melbourne, Australia
Total Social Network: 681
Twitter: 388 followers & 293 tweets
Location: Melbourne, Australia
Total Social Network: 547
Facebook: 8 likes
LinkedIn: 539 followers
Location: Melbourne, Australia
Total Social Network: 210
Twitter: 60 followers & 83 tweets
Facebook: 23 likes
LinkedIn: 44 followers
Location: Sydney, Australia
Total Social Network: 126
LinkedIn: 126 followers
Location: Sydney, Australia
Total Social Network: 122
Twitter: 25 followers & 8 tweets
Facebook: 52 likes
LinkedIn: 37 followers
#1: Online Courses Australia
Online Courses Australia specialises in creating customised, tailored and interactive online learning solutions that integrate theory, experience and knowledge.Location: Brisbane, Australia
Total Social Network: 5,427
Twitter: 37 followers & 142 tweets
Facebook: 5,243 likes
LinkedIn: 5 followers
#2: Learning Plan
Learning Plan is a specialist learning development and learning technology services company.Location: Sydney, Australia
Total Social Network: 2,747
Twitter: 1,058 followers & 1,026 tweets
Facebook: 621 likes
LinkedIn: 12 followers
#3: B Online Learning
B Online Learning offers eLearning and online learning courses and software.Location: Sydney, Australia
Total Social Network: 1,586
Twitter: 768 followers & 579 tweets
Facebook: 165 likes
LinkedIn: 74 followers
#4: Learning Seat
Learning Seat provides individually branded, web based organisational Learning Centres and specialise in providing compliance, professional development and accredited training.Location: Melbourne, Australia
Total Social Network: 1,483
Twitter: 550 tweets & 404 followers
Facebook: 122 likes
LinkedIn: 407 followers
#5: Purple Learning
Purple Learning is a creative learning company specialising in custom learning solutions for large organisations and government bodies.Location: Sydney and Melbourne, Australia
Total Social Network: 1,231
Twitter: 677 followers & 489 tweets
LinkedIn: 65 followers
#6: Nine Lanterns
Nine Lanterns design and build bespoke training solutions and collaborative online learning environments.Location: Melbourne, Australia
Total Social Network: 681
Twitter: 388 followers & 293 tweets
#7: Online Learning Australia
Online Learning Australia provides learning strategy, custom eLearning course development, rapid development, creation of classroom material, advice on learning management systems and customisable courses.Location: Melbourne, Australia
Total Social Network: 547
Facebook: 8 likes
LinkedIn: 539 followers
#8: eCreators
eCreators provide high level eLearning consulting services as well as expert training in Articulate Studio, Adobe Captivate and Online Instructional Design.Location: Melbourne, Australia
Total Social Network: 210
Twitter: 60 followers & 83 tweets
Facebook: 23 likes
LinkedIn: 44 followers
#9: Savv-e
Savv-e develop elearning creation tools, learning management systems and pre-packaged content.Location: Sydney, Australia
Total Social Network: 126
LinkedIn: 126 followers
#10: 2and2
2and2 creates custom eLearning and creative digital content solutions that educate and entertain, engage and inspire.Location: Sydney, Australia
Total Social Network: 122
Twitter: 25 followers & 8 tweets
Facebook: 52 likes
LinkedIn: 37 followers